MEET THE DESIGNER

Sharing a break up week with Taylor Swift was not on my 2023 Bingo Card. But her vulnerability on stage during the Eras Tour pulled me into her work in a whole new way. Singing along to her songs, swapping bracelets with strangers, I felt like myself again.

I wanted to take that feeling with me everywhere, not just to concerts. There was just one problem. I couldn’t exactly wear plastic neon beads to my traditional 9-5.

I wanted to create something you could wear to work or a wedding, at the beach or in the boardroom. Subtle enough to hide from the Brads and Chads, but recognizable like a secret hand shake to other Swifties. And with your help, we have.